Thought leadership on trust in advertising
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846 / 5 000 We previously analyzed how the transformation of streaming is reshaping the advertising ecosystem and raising a central question: that of trust. But to understand this…
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While the streaming wars have long been portrayed as a battle over content, and later as a battle over interfaces, a third phase may now be emerging: the…
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For years, advertising has been optimizing its performance. But it could gradually lose what made it so powerful: its credibility. Amid fake reviews, ad saturation, and influencer fatigue,…
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For twenty years, advertising has been built around a central objective: to capture attention. More prints, more formats, more channels, more visibility. This logic has profoundly transformed the…
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