After the battle of the interfaces, the next frontier in media: trust

While the streaming wars have long been portrayed as a battle over content, and later as a battle over interfaces, a third phase may now be emerging: the activation of communities. For behind BVoD and SVoD platforms, European media groups now possess a considerable asset that remains largely untapped: their millions of connected users. What if the next transformation of the advertising ecosystem no longer came from content… or technology… but from the users themselves?