While the streaming wars have long been portrayed as a battle over content, and later as a battle over interfaces, a third phase may now be emerging: the activation of communities. For behind BVoD and SVoD platforms, European media groups now possess a considerable asset that remains largely untapped: their millions of connected users. What if the next transformation of the advertising ecosystem no longer came from content… or technology… but from the users themselves?
After the battle of the interfaces, the next frontier in media: trust
